Now it’s time to create a funnel report in Google Analytics 4. You can enter the name of a metric or scroll through the drop-down to select a metric. In the previous GA version (non-360). In Metric name, enter a unique name for the new metric. Step 4: Now click on the drop-down option available under ‘ Session source/medium ‘. Let’s embark on this journey together and discover the possibilities. Click Custom definitions. Step-1: Click on the ‘ Explore ’ link from the left-hand side navigation bar in your GA4 property: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘Site Search Report’: Step-4: Set the date range to the last 30 days: Step-5: Click on the + button next to ‘ DIMENSIONS ‘:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. Number parametersTable 5 - Comparison of custom dimensions and metrics; Universal Analytics GA4; 20 custom dimensions available over 4 scopes: Hit (event), Session, User, Product:. The metrics in GA4 can be generally grouped into two categories: Default metrics and custom metrics. 494 likes · 1 talking about this · 4 were here. The event populates the Views metric. Event tag in Google Tag Manager. In the context of GA4, a custom campaign is your website URL, which contains UTM parameters. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. Select ‘New / returning’ as your dimension. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. The type you should choose depends on the type of data you want to analyze. In UA, you must look for the built-in Event Category/Action/Label taxonomy and memorize indexes for custom metrics and dimensions. This means that if you handle more than one GA4 account, it will help you analyze and understand data better in less time. How to query the most important ecommerce (transaction) dimensions and metrics from the GA4 BigQuery export, like transaction id, total item quantity, purchase revenue, refund value, shipping value and tax value. Since comparisons are temporally created segments there are a few limitations to it. Whether you’re tracking user characteristics, event specifics, item details, or unique metrics, custom dimensions are the tool you need. see this article on Custom channel groups in GA4. io to transfer data from GA4 and 75+ other business apps directly to Looker Studio and perform all data manipulations like sorting, filtering, or calculating custom metrics before data is loaded. ; Part 3: Create a Custom Google Analytics Data API (GA4) Request. 4. Over 15 years of experience in digital analytics and marketing. Request a trial of Metric Builder by following these steps. Most of the steps are similar to creating custom dimensions, so let’s break it down in the same way: To get started, log in to your GA4 account. Once you’ve loaded a page using Google Tag Assistant (aka preview mode), select the ‘Window Loaded’ data layer event on the left. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. However, not every user – and maybe you are one of them – has a need to (solely) do reporting or analysis outside of the GA4 UI. In Metric name, enter a unique name for the new metric. [GA4] Custom dimensions and metrics; 3. In Admin, under Data display, click Custom definitions. 1. Step 2: Create Custom Metrics in GA4. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. By understanding these 10 key metrics, you can use GA4 to make data-driven decisions that will help your small business grow. Navigate to your view. Custom Dimensions. You will notice that this current set up will just provide you the total list of events you have tracked, and associated event counts. Implications Of Removing Rule-Based Attribution. The metrics are replaced by events. Since it is the fourth version, it is called GA4. In October 2020, Analytics replaced Custom-parameter reporting with Event-scoped custom dimensions and metrics reporting. Users. Step 1: Open the GA4 – Google Merchandise Store demo property. GA4 Standard: GA4 360: Details: Data Collection: Data Sampling: 10 million: 1 billion: GA4 360 allows you to collect more data than its previous version with more flexibility, more custom dimensions, metrics, event parameters, etc. And this is an example of where you can see the data in the standard reports. In Configuration Tag, select your Google Analytics 4 Configuration tag. GA4 can now create custom audiences and then pull the audiences directly into the paid ads platforms for use in campaigns. There are two types of audiences created by default, ‘All Users’ and ‘Purchasers’. If you have events in firebase and connection to GA4 then follow this steps to add event in funnel exploration. Drag & Drop Filters. It contains a dozen pre-built reports exploring some of the most useful metrics GA4 offers: Free formManage custom dimensions and metrics: Set up custom dimensions and metrics by defining their names and scope. In Event property, enter the name of the event parameter. In GA4’s settings, go to “Custom definitions” for the Property and add a custom metric that aggregates that Event parameter. If a report doesn’t support a condition, e. Custom Metrics. Active users is a key metric in GA4, and it’s possible to analyze cohorts like 1-day users, 7-day users,28-day users. Examples of default metrics include: - Average session duration - Engaged sessions - Total. To find the list of all the enhanced measurement events recorded in your GA4 reporting view, follow the steps below: Step-1: Navigate to your GA4 reporting view and click on ‘Reports’. In the context of GA4, a custom metric is an event parameter. When you see the following screen, click on “ Create. To be able to view call information in GA4 you need to setup custom dimensions and / or custom metrics. GA4 has capped limits on the custom dimensions for its free versions to a limit of 50 custom metrics, 5- event-scoped dimensions and 50 user-scoped custom dimensions. Then, add a description of the metric you defined through 'Description'. The automated migration only includes a Google Ads integration. Step-2: Click. Reports > Library > Click Create new report > Choose Create Overview Report or Create Detail report. Use the top bar to search for “landing page” and select the option that. Beyond dimensions, custom metrics are about counting or quantifying specific data points. Step-3: Now click on ‘ Traffic Acquisition ‘. Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”) The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal. Author of four best-selling books on digital analytics and conversion optimization. Step 3: Give a proper name to your tag and click on ‘Tag Configuration’. In GA4, you no longer have to set up goals based on a limited set of conversion criteria. [GA4] Custom dimensions and metrics; 3 of 20 [GA4] Archive dimensions and metrics; 4 of 20 [GA4] Calculated metrics; 5 of 20 [GA4] Collect data about your. It enables users to generate GA4 BigQuery queries without requiring any SQL knowledge. Setting up the GA4 custom event in google Tag Manager (GTM) Step 1: Enable scroll variables. Users subject to data restrictions can add those metrics, but cannot view the results (e. Step-5: An overlay will appear. Click in the Tag Configuration box, and select Google Analytics: GA4 Event. When you need to report on informatio. By analyzing this metric, you can find out how your customers are. . The Optimizely and Google GA4 integration is now live! We're making it even easier to ensure your experimentation program doesn't miss a beat… Victoria Johnson on LinkedIn: Have you heard?The masterclass will cover: GA4 insights in perspective. Data Freshness: 4-8 hours Less than 4 hours: Event parameters: 25: 100: Custom Dimensions: 75: 225:. Add a dimension of ‘ event name ’. 5K. Must read: Google Analytics 4 vs. GA4 Custom Dimensions Vs. Follow to steps below to build Custom Audiences in GA4: Audience Configuration. Google Analytics 4. Custom dimensions and metrics are set at the property level in an Analytics account. You can also start with the Blank template to create a free form report, but the free form template preloads some of the data options. Conversions are to GA4 what Goals were to UA, they have decided to call them by a different name. Step 2: You will see the various analysis templates. Hit the “Explore” button in the left-hand navigation as shown below in red to access Explorations. Archive custom dimensions and metrics. Choose parameter. Custom metrics are much more rarely used than CDs, so, organically, much less attention is paid to them. Automated insights detect anomalies and surface emerging trends in your data. Click Custom definitions. We encourage you to focus on getting a feel for the data and reports provided. The following are the general syntax for Custom Dimensions. For example if a custom metric with parameter name levels_unlocked is registered to a property, the Metadata response will contain. This will help you collect more specific data for your analysis. Then, modify your tracking code. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. You need more integrations with other platforms. To learn more about custom metrics in GA4, check out this article: GA4 Custom Metrics TutorialMap Universal Analytics custom events to Google Analytics 4 Only necessary if you have Category/Action/Label events. Creating custom metrics in GA4 is like having your very own magic wand. The ‘utm_source_platform’ parameter is used to send the name of the marketing platform which sends traffic to your website when you are using a multi-platform ad network. Learn more about custom dimensions and metrics. It displays the total number of unique users who interacted with your webpage. IP anonymization is enabled by default in all GA4 properties. In this article. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. Google Analytics 4. Google Analytics 4 (GA4) is the latest version of Google Analytics. . Processing. Integration of Web and App. ExplorationsAs such, you can consider GA4 custom metrics as custom parameters. GA4 SQL is a free and user-friendly tool that simplifies the querying process for Google Analytics 4 data in BigQuery. *Note:. The video below is hosted on. #18 GA4 provides access to far more custom dimensions and custom metrics. In addition, you can mark up to 30 more (50 for Google Analytics 360) app or web events as conversions. Go under Tab Setting -> STEPS and press edit (the image in the upper right corner of STEPS box) Under Step 1 I currently have first_open. Other. A new "calculated metrics" feature will. Step 9: Verify that custom dimensions and metrics are correctly implemented Confirm that custom dimensions and metrics are properly registered in GA4 as custom definitions and mapped to their corresponding data parameters in the tracking code. A/B testing experiment last updated timestamp in msec. Whereas GA4 supports 50 event scoped custom dimensions and 50 event scoped custom metrics. In GA4, custom events and metrics can be sent using measurement protocol. Retroactive, Custom Reporting Needs. Update: after giving them some time to fix their web interface, I was able to get the page rating metric into a report, although it's not the report I'd hoped for. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. Click Configure. In UA, users can create custom reports based on specific metrics and dimensions. GA4 Ecommerce is challenging especially if you want to get everything done in a very short period of time. In UA, these would require custom implementation via Tag Manager. You can enter the name of a metric or scroll through the drop-down to select a metric. Choose Free Form in the Explore Tab. Concluding Thoughts. Custom metrics increased to 50. To choose custom metric settings: In the Metric value step, choose Goal 12 Completions. Then, in the GA4 interface, go to “Configure” and click on “Custom definitions. Using Custom Metrics to Report on Individual GA4 Conversions in Looker Studio. GA4 Changes: ️ Added to GA4. Once defined, custom dimensions and metrics will show up in real time in custom reports, the BigQuery Export, and in the GA4 connection to Looker Studio. In Metric name, enter a unique name for the new metric. You can find these in the sidebar under “ Configure “. No Custom Reports. One of the greatest benefits (at the same time a challenge) is the flexible data model. So when comparing goal-based metrics to conversion-based metrics in each version, expect to see some differences. Metrics represent the data to measure, while dimensions help categorize and break down that data. ”. A list of available metrics will be presented, and you can select the ones you want to include in your report. Go to your GA4 Property > Custom Definition settings and create the 4 metrics shown here: Step 3: Publish GTM Web Container & QA. As per the question described, the custom dimension creation process can be very confusing, especially to the UA users due to the change of data model and concepts. . Today, Google Data Studio new release includes the addition of user properties, custom dimensions & custom metrics fields for GA4 data sources. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. In the property column, click on Data Stream, and then Add Streams. November 30, 2022. For example, you can create a bucket for pages with men's clothing and another one for pages with women's clothing. The custom metrics are user-defined metrics in GA4. Most. Step 2: Select a GA4 property that you have access to. Agencies can create custom GA4 metrics that provide more sophisticated insights into user behavior while also yielding better business outcomes for clients. Here are the distinctions: Custom Definitions – This is the area within Google Analytics where you can create custom dimensions or metrics. Follow the below steps to create a User Lifetime report using predictive metrics. Once you reach the Google Analytics homepage, click the gear icon in the lower left corner. The default is set to View, but seeing as GA4 is now session-based, Sessions is the way to go for getting your data. Create a custom metric. In the "Custom Definitions", you will see a tab for "Calculated Metrics". How to create a new audience in GA4. Learn more about custom dimensions and metrics. The second version of Google Analytics (GA2) is Universal Analytics. In short, custom metrics and dimensions in GA4 are a key element in any GA4 implementation. In GA4, both custom metrics and calculated metrics allow users to tailor the platform to specific tracking needs. com’. Step-3: Now click on the ‘New audience’ button. While designing this report, we took into account:Step-1: Navigate to your GA4 property. From here, you’ve got the groundwork to start building custom GA4 dashboards. A dimension is one of the attributes of your website users. Google Analytics 4. Insert a donut or pie chart into your dashboard. Custom Metrics Vs. js JavaScript library. Step 4: Create & View ReportNew and Expanded E-Commerce Metrics. You can't use hyphens in the name, but you can use underscores and spaces instead. Users subject to data restrictions can add those metrics, but cannot view the results (e. Remember that, in GA4, custom dimensions, and metrics are replaced by. Custom dimensions and custom metrics in Universal Analytics are used to add information to collected data. g. Event conditions let you create segments based on particular details about one or more events. 1. Name your calculated field. To find a dimension or metric,. Google Ads and attribution. g. Let’s verify if our GA4 event parameters are being sent properly. In the Custom metrics tab, click Create custom metrics. In UA, you can have only 20 custom metrics and 20 custom dimensions. Intro Custom metrics in Google Analytics 4 Analytics Mania - Google Tag Manager & Analytics 73. Instead, GA4 automatically marks 4 collected mobile app events as conversions. You can create up to 50 custom metrics per property. Universal Analytics; 5 of 17 [UA→GA4] Migration guide for beginners; 6 of 17 [UA→GA4] GA4 migration walkthrough (videos)A custom definition is a dimension or metric registered in GA4. It’s a simple setup, too — a plug-and-play version that any digital marketer can implement for their GA4 property. Drag metrics in the list to reorder the metrics in the table header. First, follow step 1 and 2 from the first category of custom insights. Make sure the. In the context of GA4, a custom metric is an event parameter. And this is an example of where you can see the data in the standard reports. You can create up to 50 custom metrics per property. Default metrics are the ones that will automatically populate within your reports and can be measured straight away, without having to set up anything. You can also create a custom dimension with the ‘User. Before you create any custom events or dimensions/metrics, check if GA4 already collected them. A lot of this has changed in GA4. Open Reports. Through custom definitions (Configure > Custom Definitions) you can set up custom dimensions and metrics to gain additional information regarding clicks and conversions from the data we integrate in your GA4 accounts. the report doesn’t include one of the dimensions, then a blank card appears for that comparison. Choosing custom metric settings. Click on the "Create calculated metrics" button. The first step is to configure a custom dimension. You can't use hyphens in the name, but you can use underscores and spaces instead. Step 2: Navigate to the “Explore” section. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Google Analytics provides a plethora of dimensions and. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new dimension. GA4 has capped limits on the custom dimensions for its free versions to a limit of 50 custom metrics, 5- event-scoped dimensions and 50 user-scoped custom dimensions. Enter the Dimension name and select user under ‘scope’ and add the parameter (code) under User property. 7. 4. Each custom metric that a property registers creates three API metric variants: a sum, an average, and a count. Step 2: click on + New Custom Dimension. Segments also let you determine the scope of data (e. How to see Conversions in Looker Studio. A/B testing user engagement from variance_square. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Use Explorations to explore your data in depth and answer complex questions about it. Next, select a parameter in the 'Event parameter' where you will add which data to flow. After you publish you can go to GA4 > Real Time Reports > Events and verify you see the Performance Tuning page. You can set up the following types of custom dimensions and metrics. We recently made improvements to default channel grouping for Google Analytics 4 properties. The custom buckets allow you to see metrics for related groups of information. To access the Google Analytics report builder, click the customize report button (looks like a pencil) in the upper-right corner of any. The 109 GA4 metrics are spread across ten categories to easily understand what you are trying to measure. The GA4 users metric is a key metric allowing you to understand your target audience. This comprehensive approach will enrich your reporting and enable you to gain deeper insights. The following new GA4 metrics are mostly based on the Engaged Sessions metric, which Google defines as a session that lasts longer than 10 seconds, or had a. Click +add metric, and add up to 25 metrics. Click on the Admin Section. I open Reports > Library > create new report. Step 3: Set the Conditions of Your GA4 Alert. In the Calculated metrics tab, click Create calculated metric. Custom Channel Groups are specified in an API report request by the dimension's scope and. Unlike Dimension definitions, you don't choose scope here. For example, if you set up a 'value' event parameter, you could create a custom metric called 'Value' that allows you to see each value assigned to the event parameter. g. GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. Hit-scope: Both custom dimensions with hit scope and all custom metrics will. Nominated for Digital Analytics Association Awards for Excellence. Step 2: Now click on ‘Audiences’. In the Custom metrics tab, click Create custom metrics. Setting path: Admin > Property > Custom definitions. Recreate your conversions. Google is still developing GA4 and adding functionality. Besides this method, you can also access the same data using Google Analytics 4 Exploration feature. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Step-2: Now click on ‘Custom Definitions’. 4. Last Updated: October 4, 2023. Step-3: Now click on ‘Events’. It is based on events and parameters; basically, you track every interaction with an event and how you define the details is up to you. Note: You will need collaborate or edit permissions to create, edit, and share insights. Then, select Free form. Give the audience a descriptive name and add a more in-depth description if needed. You can create a (detail or overview) report by going to. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. Familiarize yourself with GA4 reporting: a. g. Reports > Library > Click Create new report. Depending on whether you are using the free or 360 version of Google Analytics you get 20 or 200 custom dimensions and metrics to work with. Custom dimensions and metrics. Free Forever · No Credit Card Required. In Admin, under Data display, click Custom definitions. Step 2: Click on ‘ Acquisition ‘. You can access the Events report in Google Analytics 4 by following the steps below: Step-1: Navigate to your GA4 property and click on ‘Reports’. They are user-defined metrics that can be tailored to measure unique characteristics of an event that are specific to your business needs. In this final part, we'll explore segments, dimensions, and metrics, and then walk you through the process of creating a custom report using our own Google Analytics 4 property. Click the box “Drop or select dimension or metric” and choose “Event name” from the list as shown here: GA4 Report Event Filter. Follow the below steps to configure. Select ‘Active users’ as your metric – this is equivalent to ‘Users’ in GA4 reporting. You will get a screen like below with the list of your audiences. ”. How to Build Custom Audiences in GA4. Step 2: Find the Event-Scoped Custom Metric Average you are interested in creating reports on from the response. How to Properly Configure Custom Dimensions in Google Analytics 4. You can't use hyphens in the name, but you can use underscores and spaces instead. You can also have 25. To create a custom metric in GA4 using a default parameter, start by going to the Custom Definitions report under Configure and selecting Create Custom Metric. Custom metrics are a powerful feature in Google Analytics 4 (GA4) that allow users to measure and analyze data that is not captured by default metrics. , can add the metrics to custom reports, but cannot see the metric values in those reports). In the admin section, click on "Custom Definitions". This is a guide to some of the more common terms you’ll come across in. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. In July 2023, Google released dozens of new e-commerce dimensions and metrics that add more depth to custom and pre-built reports. When you identify the custom metric as a cost and/or revenue metric, you can restrict access to it when you configure user roles that restrict access to cost and/or revenue metrics. For power users of Google Analytics, custom dimensions and metrics are important data points to track membership status, page types, and other details that Google Analytics does not provide by default. Based on campaign goals, segment audiences by dimensions, metrics or events. There are two types of audiences by default: ‘All Users’ and ‘Purchasers’. In place of bounce rate, GA4 introduces a metric called “engaged session,” which is defined as a session lasting 10 seconds or longer or having 1 or more conversion events or 2 or more page or screen views. (Optional) Click +add report tab. To find a dimension or metric,. Explorations are not available in Universal Analytics (UA), but it has custom reporting features. In GA4, you give your event a name (be sure to use snake case) and then add up to 25 custom event parameters per event. Gedefinieerd op basis van een aangepaste gebruikersproperty. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Universal Analytics: 10 Key Differences. Building reporting dashboards. Step 1: click on ‘Custom definitions’ under the GA4 property. Restricted metrics are available in metric pickers associated with reports (e. the first time a user reaches the bottom of each page (i. The Data API can create reports on registered Custom Dimensions and Custom Metrics. In the row for the custom dimension or metric, click > Archive. This provides you with the flexibility to correct any mistakes or make necessary adjustments to ensure accurate data collection and analysis. js library. Collection, processing, and reporting behavior can be customized. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. I can change that with my custom events from firebase in dropdown. Get started with reports Data freshness Dimensions & metrics Custom dimensions & metrics Get started with Explorations Measure activity across platforms with User-ID Reporting identity Analytics Insights. Repeat step 7 for all UA events in GTM that you’d like to migrate to GA4 Define conversions and custom dimensions/metrics in GA4. Step-1: Make sure that your Google Ads account is linked to your GA4 property. Step 3: fill in Name, Scope and State (active vs. To create a calculated metric in Google Analytics 4, follow these steps: In the left-hand menu, click “Admin” to access the Admin settings. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Custom dimensions and metrics allow you to combine GA4 data with non-GA4 data, such as CRM data. We recommend using custom metrics for the following units of measurement: call_duration (time: seconds) engagement_time_msec (time: milliseconds) value; Follow the steps below to create a custom metric in Google Analytics. With Metric Builder, you can pull custom metrics to get a more granular view of your company’s performance. Custom dimensions are one of the ways you can personalize it. You can change the “Field Name” to what suits you and your naming conventions best. You will have to (re)calculate them, which can require. In GA4, custom dimensions and metrics are created from your event parameters, so to set a custom dimension or metric, you simply provide it with a name, and identify the parameter that should populate it. Pageview metrics between GA3 and GA4 should be very comparable. Create a custom metric. Whether it’s tracking the number of clicks on a particular product button or measuring the time spent on a specific page, custom metrics give you the freedom to. Segmentation Create a custom metric. You can set up a custom metric that counts the number of times an event has fired, and then leverage that. Then, click Submit. GA4 prioritizes engagement metrics to help web managers understand what content drives site activity. You can now make a table chart for free with complete customizability. 5. User Properties vs. One of the greatest benefits (at the same time a challenge) is the flexible data model. I’ve worked on 3 use cases using new available custom fields from GA4: Video section using custom dimensions and metric: Custom dimension (video visible or not) as filter, and bar chart displaying a. All you need to know about. With the help of unnest and parse for dates or timestamps we can do the trick. Segmentation and personalization: You can customize the look and feel of your reports, add filters and segments, compare different date ranges and metrics, and drill down into the details. . Add a metric of ‘ event count ’. A big change from UA to ga4 is the shift away from sessions and pageviews. , when customizing a report). First, you’ll need to go to the GA4 admin section and go to the custom definitions section. Explorations combine the features of GA4’s custom reports with its AI capabilities, and allow you to create extremely detailed, granular reports and visualizations from scratch. Moreover, GA4 requires around 12 hours for data to get registered. Google Analytics 4.